Pooping on the Potty The Online Academy

During COVID, my husband and I created an online resource for parents who are potty training. Being parents ourselves, we recognize that parenting is both very challenging, and hugely impactful. We wanted to create a resource for new parents that helped them ENJOY an often-dreaded responsibility: potty training. Instead of adding to the pile of books parents could read, we crafted a unique, mobile-first solution: Pooping on the Potty: The Online Academy. This free resource empowers parents with summary-based content supported by in-depth reads and, if I dare say so myself, makes it fun.

I designed every single visual component of this brand: logos, user interface, color palette, font selections, and illustrations. I also contributed to much of the writing. Then I strategized and produced all the promotional material: IG content, YouTube ads, Facebook ads, stickers, and t-shirts.