BOUTIQUE BRAND UPDATE

After 10 years, the Plenty brand had evolved and the Plenty signage was looking very tired. The owner of this long-standing boutique came to me with a vision for brand collateral that demonstrated a deep respect for the unique beauty and rugged-ness found in the Columbia River Gorge.

A specific piece of driftwood that had been pulled from the Columbia River, reproduced in a stylized drawing that could also imply the meandering lines of the river itself, become the basis for the new visual identity. Organic, rustic textures in a classy neutral color palette ground the driftwood in a setting that tells the audience this is neither New York or Palm Springs, but beautiful and relevant in it's own right.